Tips, case studies, and insights from hundreds of UGC campaigns for e-shops and brands.
UGC (User Generated Content) is the fastest-growing content marketing format in Slovakia. Find out why it works and how to use it for your brand.
Promotional video: how to engage, explain, and persuade in just a few seconds Every brand needs a way to introduce itself – briefly, concisely, and professionally. Classic texts are not enough. People want to see and feel who you are, what you do, and why they should trust you.
UGC collaboration: how it works and why it is the most effective type of marketing collaboration today. UGC marketing today replaces classic influencer marketing and even professional productions. Brands no longer want “celebrity advertising videos,” but content from real people.
Product video: when image sells better than text. People don't want to read about products. They want to see how they work, how they look, and how others use them. And that's exactly what a product video is for – a short, convincing format that can show more in just a few seconds.
UGC portfolio: earn money from content creation when brands see your best work If you’re a UGC (User Generated Content) creator, you may be asking: “How can I show brands that I can create content that works?” The answer: a portfolio. A portfolio isn’t just a gallery of your videos
UGC offers: how to get paid collaborations and quality content for your brand The market for UGC content is growing at rocket speed. Every day, new brands looking for creators appear, along with hundreds of creators who want to start earning money by creating videos. The result is UGC offers – specific
UGC - How to Get Started: A Simple Guide for Brands and Creators. UGC (User Generated Content) is shaking up marketing today. Brands use it in Facebook Ads, TikToks, Reels, and on websites. Because it works - it's authentic, cheaper, and more convincing than traditional advertising.
Performance marketing: when advertising is paid for only when it delivers results While traditional marketing focuses on building a brand and awareness, performance marketing is about results. Measurable, specific, and provable. The goal is not just to “be seen,” but
UGC reviews: authentic content that people trust more than advertising. Advertising persuades. A review proves. And when a review is produced in the form of a UGC video – from a real person using the product – the most trustworthy type of content a brand can have is created.
Facebook Advertising: stable performance, high conversion, and even better results with UGC videos. Facebook has long been one of the most reliable advertising channels. It has a broad demographic, a strong algorithm, quality targeting, and huge reach. For e-shops and services, it is
UGC platform: a place where brands and creators connect. UGC (User Generated Content) has become a key element of modern marketing. Brands no longer want to pay for reach – they want authentic content that sells. Creators, in turn, are looking for fair collaborations where
UGC work: a new modern profession that allows you to earn with content without being an influencer. Just a few years ago, the only way to earn with content was to become an influencer – gather followers, build a community, and wait for collaborations. Today, that is no longer true. Thanks to UGC
Advertising on TikTok: the most powerful marketing for young people (and why UGC reigns supreme here). TikTok is no longer just an app for kids. It's the fastest-growing advertising platform in the world and also where the most successful viral videos and campaigns originate. And what's interesting?
Instagram Advertising: how to turn Instagram into a tool that drives sales. Instagram is no longer just a platform for photos. Today, it is one of the most powerful advertising channels for e-shops, services, brands, and personalized businesses. And the best results here are achieved
LinkedIn Advertising: precise targeting of companies, high trustworthiness, and space for expert UGC content. LinkedIn is the world's largest professional social network. A place where companies, managers, specialists, directors, and decision-makers communicate.
WhatsApp Advertising: direct communication, high trust, and new space for performance WhatsApp has become one of the most important digital communication tools in the world. Hundreds of millions of people use it every day, and its main strength is that it is private,
YouTube Advertising: the largest space for video advertising and the best performance with UGC content. YouTube is the largest video platform in the world and one of the most powerful advertising venues ever. It is the only platform where people actively search for and watch videos.
CLV (Customer Lifetime Value): Customer value that determines a brand's profit. Acquiring a new customer is expensive. Retaining them – that's the real art. In today's marketing, it's no longer enough to just measure how much a click or a purchase costs. You need to know how much a customer brings over the years.
What is UGC: the most effective type of content for modern marketing. Modern marketing is changing. Classic advertisements are losing effectiveness because people simply no longer trust them. Customers want to see real stories, real products, and ordinary people. And that's exactly what UG is based on.
CPA (Cost per Acquisition): the most important metric for your marketing All clicks, impressions, and interactions are useless if they don't bring results. In marketing, it ultimately doesn't matter how many people saw the ad, but how many of them became customers. And that's exactly what
CPC (Cost per Click): How to lower the cost per click and get more from your ads In online marketing, everything revolves around one thing - how much your customer's attention costs. And the easiest way to measure this is through the CPC metric – Cost per Click, which is the price for
CPM (Cost per Mille): what does cost per thousand impressions mean and how to reduce it with UGC videos. In online marketing, you either pay per click, or per attention. And CPM (Cost per Mille) – the cost per thousand ad impressions – shows you how much it costs for a thousand people
CTR (Click-Through Rate): why it is an important metric in performance marketing In online marketing, the abbreviation CTR is often mentioned – but few truly understand it in the context of ad performance. CTR is one of the most important indicators of how well your content performs.
Engagement: the best proof that your content works. Advertising that has no interactions does not exist. In the age of social networks, it's not enough for people to just see content - they have to react to it. And that's exactly what engagement expresses – one of the most important metrics of modern marketing
Facebook influencer: trustworthy content that works even after years. Facebook is no longer just a place to share photos. It has become a powerful marketing platform where authentic influencers still have a huge reach – especially among an adult audience with
Facebook marketing: a proven classic that still delivers results Facebook has been the foundation of online marketing for more than 15 years – and while the world of social networks is changing, its power in building trust, sales, and precise targeting remains unsurpassed. Even in the era of TikTok and
Funnel (marketing funnel): the path the customer takes towards a purchase. Sales don't happen by accident. A customer doesn't click on the first ad and buy immediately. First, they must get to know the brand, understand it, trust it – and only then decide. This process describes the marketing funnel.
Hook in video: the most important first 3 seconds that decide success. If you don't grab the viewer's attention at the beginning, you won't get a chance to sell at the end. On social media, people scroll quickly. The average video only gets 2–3 seconds before the viewer decides: "I'm watching",
Impressions: what they actually mean and why they are important Every day, billions of posts are displayed on social media. Some fly by unnoticed, others people watch repeatedly. And Impressions show how many times your
KPI (Key Performance Indicator): indicators that determine the success of your advertising In marketing, emotions, brand, and creativity are often discussed. But at the end of the day, numbers decide. And that's precisely why KPIs (Key Performance Indicators) exist – key performance indicators that show whether your advertising, content, or entire campaign is working, or just wasting budget.
Micro influencer: an authentic leader with real impact. In marketing, the question of who has more reach is often discussed. But by 2025, brands already know that it's not numbers that matter, but trust. And that's why micro-influencers are now one of the most effective forms of collaboration – because they have...
Mini influencer: the balance between reach and authenticity Influencer marketing is undergoing a change. Brands are gradually moving away from celebrities and macro-influencers, who seem "too commercial," and are focusing on smaller, more trustworthy creators – the so-called mini influencers.
Nano influencer: small creator, big impact. In the era of social media, it's no longer the number of followers that matters, but the trust of the audience. And that's why in recent years, the nano influencer has come to the forefront – a creator who may have a small reach, but great authenticity and strong p
Product reviews: content customers truly trust Every customer wants to know if a product really works. And they don't look for the answer in an advertisement, but in the real experiences of other people. That's why product reviews are one of the most powerful marketing tools.
Reach: how many people actually see your content – and why it matters You may have a perfect product, a beautiful video, and an excellent price. But if no one sees it, how will people buy it? In online marketing, reach is therefore one of the key metrics. It shows ho
Reach rate: how to measure if people are actually seeing your content. Having thousands of followers doesn't mean they actually see you. That's why the Reach rate metric was created – an indicator that shows what percentage of your audience your post actually reaches. And since social media
Ad spot: how its form is changing in the era of UGC. For many years, the ad spot was a symbol of professional marketing. A shiny video with actors, a set, lights, and a perfectly timed slogan. Today, however, a completely different trend is coming to the forefront – authentic videos from
A/B testing: how to find out which ad truly works. Every marketer has that moment when they think: "This video is definitely the best." And then they discover that another, simpler version works twice as well. That's exactly what A/B testing is about – a method that replaces assumptions with data.
Storytelling: why stories sell better than advertising. People don't buy a product. They buy a feeling, a result, or a change that the product brings to their lives. And the fastest way to show this change is through a story. That's why modern marketing is not based on slogans, but
TikTok marketing: how to engage, sell, and stay in the customer's mind TikTok is no longer just an app for teenagers. It is the fastest-growing marketing platform in the world, where brands gain attention, trust, and sales – often for a fraction of the price of traditional
TOFU / MOFU / BOFU: three levels of content that lead the customer to purchase Every customer is in a different decision-making phase. Someone has never seen your brand before. Another has heard of you but is hesitating. And another is ready to buy – they just need a final impulse. In marketing, these
UGC content: authentic content that customers love UGC content - or in translation UGC content - is today one of the most effective tools of modern marketing. While traditional advertising tries to be perfect, UGC relies on authenticity, simplicity, and trust
UGC campaign: authentic content that sells more than advertising Customers no longer trust traditional ads. Instead of actors, they want to see real people using the product in real life. That's why UGC (User Generated Content) has become the most effective form
Video marketing: the format that rules the internet Video today is not an add-on. It is the most powerful form of online communication that determines a brand's success. Customers watch videos daily – on TikTok, Instagram, Facebook, and YouTube. And brands that understood this
Video for e-shop: how to increase sales with video If you have an e-shop and are not yet using video, you are losing customers. The statistics are clear – a product with video sells better, the customer trusts it more, and spends more time on the page. In today's online world
Affiliate marketing: how to let people sell your product for you Imagine your products being sold by dozens or hundreds of people - not your employees, not a call center, but satisfied creators and fans. Each of them receives a commission for the sale, which
Tone of voice: how your brand “sounds” – and why it determines trust A brand communicates not only with words. It communicates with style, emotion, energy, tone. That determines whether people perceive you as trustworthy, friendly, premium, expert, or cheap.
UGC advertising: when authentic content sells more than traditional advertising. Advertising has changed dramatically in recent years. Customers no longer trust perfect spots with actors and rehearsed smiles. Instead, they want to see real people, real experiences, and natural content.
Conversion Rate (CR): the conversion rate that determines profit Every e-shop has traffic, ads, and campaigns. But only one thing shows whether all that effort is delivering results – and that is the conversion rate (Conversion Rate, CR). CR makes it clear: how many visitors
Influencer marketing: why authentic content is stronger than traditional advertising Advertising has gone through a revolution. While brands once controlled the media, today people control the media. And that is the essence of influencer marketing – collaboration with real creators who
Influencers: the modern voice of brands that people trust. Influencers have become an integral part of modern marketing. They have replaced traditional brand ambassadors and become what they are today – a key source of trust, recommendations, and authenticity in the online space.
TikTok influencer: a new type of marketing that sells through authenticity TikTok has changed the way brands communicate with customers. While professional campaigns and long videos once dominated, today it comes down to just a few seconds — and an authentic person on screen
YouTube marketing: a platform of trust that sells over the long term YouTube is the second-largest search engine in the world – right after Google. Customers don’t come here just for entertainment, but also for information, reviews and recommendations before buying. And that is exactly why YouTube marketing is essential for brands.
Video for businesses: the most effective way to capture a customer’s attention Corporate video is no longer a luxury, but a necessity. Customers make decisions quickly – and if you don’t capture their attention in the first few seconds, they move on. That’s why companies today invest in videos that tell a st
YouTube influencer: trust that sells. YouTube remains one of the strongest platforms for video marketing even after years. While TikTok dominates short formats, YouTube builds long-term trust and community. And that is exactly why YouTube influencers are so valuable.
Engagement Rate (ER): a metric that shows whether your content truly interests people. In today’s online world, reach alone is no longer enough. Views and likes do not equal success. Real performance is revealed by engagement rate (ER) – the rate of audience interaction. It shows how many people actually engage with your content.
Landing page: how to create a page that sells – not just informs Every ad leads somewhere. But not every page you bring a visitor to can persuade them. A landing page is where the success of your campaign is decided. Either the visitor
Reels / Shorts: formats that now determine success on social media Traditional ads are losing steam. People skip them, ignore them, and don’t notice them. But short, fast, authentic videos—those are watched by millions. Reels on Instagram and Shorts on YouTube now determine
Retargeting / Remarketing: how to convince those who already know about you Most visitors to your e-shop don’t buy on their first visit. Maybe they just look around, compare, leave… and forget. That’s exactly why retargeting (or remarketing) exists – a marketing strategy
ROAS (Return on Ad Spend): the most important number that determines the success of your ads. In marketing, everything can be measured – clicks, impressions, conversions, reach… But in the end, only one number is decisive: how much you earned for every euro you spent on
Social proof: why people trust others more than advertising Imagine you want to try a new product. On one hand, you have an advertisement claiming it's “the best on the market.” On the other hand, a real person who uses it says: “This really helped me,”
Brand ambassador: the face that builds trust and long-term impact Brands today are no longer just looking for quick shares and short-term collaborations. They are looking for people who will help them build trust long-term – and that is exactly the role of a brand ambassador. A brand ambassador is not just an infl
CAC (Customer Acquisition Cost): how much it really costs you to acquire a customer. Getting attention is hard. Acquiring a customer – even harder. In today's marketing, it's not enough to just track clicks or impressions. The key question is: How much does it cost you for a person to become a
Call to Action (CTA): a small sentence that decides whether a customer clicks. Every advertisement, video, or post has a single goal – to compel a person to take a specific action. To click. To buy. To register. To find out more. And that's exactly what CTA (Call to Action) is about – a short
Instagram influencer: the power of visuals and trust in modern marketing. Instagram is no longer just about pretty photos. Today, it is a platform that sets trends, shapes opinions, and sells products. Brands that have understood this build their marketing on collaboration with
Instagram marketing: how to turn likes into customers Instagram has long ceased to be just about pretty pictures. It's a powerful sales platform where decisions are made about which brands customers love – and which they ignore. In the era of short Reels, UGC videos, and authentic posts
AI UGC: when artificial intelligence meets authenticity User Generated Content (UGC) is one of the most authentic forms of marketing today. Brands love it because it shows real experiences of real people – without acting performances and advertising clichés. With the development of artificial intelligence, however, a new concept has emerged: AI UGC – content created with the help of artificial intelligence, but designed to appear as natural and convincing as real UGC video.
Creation of an advertising video: how marketing is changing in the era of UGC. An advertising video was once the domain of large brands with high budgets. It was filmed in a studio, with actors, a director, and a crew. The result was a polished spot that looked professional, but fewer and fewer people truly b
Unboxing video: the most authentic form of advertising Unboxing videos have become one of the most effective ways to introduce a product to customers. While they used to be simple videos of someone unboxing a package, today unboxing videos are full-fledged mar
UGC video: authentic content that sells Advertising videos are changing. While professional spots with a script, cameraman, and acting performance once dominated, today people respond to something much simpler – authentic UGC videos. UGC (User Generated Content)
UGC marketing: how authentic content changes the rules of advertising Advertising is changing faster than ever before. While professional spots and visuals with acting performances once dominated, today customers are most attracted to something completely different – authentic content from customers.
UGC creator: who is it and why every brand needs one today Marketing has changed in recent years. Instead of perfectly retouched ads, authentic videos from real people began to work. And that's where a new term comes into play – UGC creator (or English)